'Blood Diamond' compels Diamond council to educate
06 Sep 2006 | by Randi Schmelzer
, and retail groups, as well as print advertisements. Additionally, the WDC partnered with Los Angeles ...
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Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
The Sierra Club targeted Home Depot because it believes advertising on Fox News - which features commentators who dismiss global warming - is inconsistent with the retailer s recent green initiatives, said ... , the retailer prohibits advertising on highly opinionated programs on Fox News including The O Reilly Factor ...
Marketing cannot cover up for company shortcomings
30 Aug 2006 | by Keith O'Brien
But in marketing, such things are sadly routine, as clients invite agencies to pitch a campaign on the positive while completely ignoring the trash on the floor. This happened quite literally for Renegade Marketing, an integrated firm that had pitched business to a major brand in the retail arena. That brand ...
Wal-Mart unveils small-business strategy
06 Apr 2006 | by Hamilton Nolan
businesses--a demographic that has historically been opposed to Wal-Mart and other "big box" retailers ... traffic generated by a Wal-Mart, and beat the retailer in areas like customer service to draw shoppers ... that "In the retail sector, the representative Wal-Mart presence... reduces employment by two to four ...
Wal-Mart hires Chrysler vet to handle advertising strategies
19 Jan 2006 | by Karl Greenberg
At Wal-Mart she will be responsible for the overall development and execution of advertising strategies, creative services, and special events for Wal-Mart Stores USA. She will report to CMO John Fleming. Kevin Thornton at Wal-Mart said her appointment will not change the retailing giant's media ...
Interview: Gillian Smith
23 Nov 2005
that we don't sell burgers online; we're not an online retailer. Placing ads to drive people to our ...
Northlich adds on fellow Worldcom shop PR Partners
31 Oct 2005 | by Keith O'Brien
The integrated marketing agency acquired PRP to bolster its corporate communications and marketing practices, explained Richard Miller, Northlich president. Both agencies are subsidiaries of The Worldcom Public Relations Group, and they share a common client: KeyBank. Northlich provides retail advertising ...
Debate on buzz marketing is about more than words
31 Oct 2005 | by Hamilton Nolan
, subscribe enthusiastically to WOMMA and its ethical code. Cold Stone Creamery, an ice cream retailer with 1 ...
Northlich adds on fellow Worldcom shop PR Partners
28 Oct 2005 | by Keith O'Brien
The integrated marketing agency acquired PRP to bolster its corporate communications and marketing practices, explained Richard Miller, Northlich president. Both agencies are subsidiaries of The Worldcom Public Relations Group, and they share a common client: KeyBank. Northlich provides retail advertising ...
Inside the mix
03 Oct 2005 | by Eleanor Trickett
way in counteracting the stories of staff mistreatment that have troubled the retail giant over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
