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Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

to choose it. This new product boost can also work at a retail trade level. The consumer may ... it does and getting products listed by the retailer is becoming more and more important, says ... balance has been the growing power of the big retailers such as Tesco, Sainsbury s or Asda ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

31 Jan 1997 | by NICK PURDOM

, but the hardware requirement is so considerable it would not be viable for retailers to put it in. In two years ... and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

NEWS: STOP PRESS

10 May 1996

for corporate recruit Retail giant Kingfisher, which includes the Comet and B s PR firm Nelson Bostock ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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