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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... retail offering. But he claimed he was not in on any secrets. "If you know Apple like I do, as a ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Marketing speaks to British ice-skating champ about her first brand tie-up

04 Apr 2012 | by John Reynolds

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

04 Apr 2012 | by Daniel Farey-Jones

affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...

Adwatch (Feb 15) top 20 recall: McDonalds

15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London

led to effective trust and behavioural action. I have worked with a few retail clients over ... and it makes it feel like a positive retail experience rather than a 'grab and go' shop. Perhaps most ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

11 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

the chief executive down to the retail staff....and consumer experience. Everyone from the chief executive down to the retail staff is aligned to a single ...

Ingratiate Don't integrate

07 Dec 2011 | by Carl Ratcliff, Elvis

in multiple mindset terms: consumers as well as shoppers; shoppers as well as retailers. To conclude ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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