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Warehouse launches campaign to boost fashion credentials

The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which ... , such as nights out and weddings. The retailer, which launched in 1976, now faces tough competition on the high ...

Christmas shoppers drawn to 'theatre' of high street, claims report

The British Retail Consortium has revealed that numbers for the week beginning December 12 were up ... into the retail experience. The report praised Selfridges for integrating on and offline activity, stating ... spaces, the initiatives were different." However, not all retailers hit the right note ...

Cheryl Cole launches debut shoe collection

on the growth of subscription retail where cash-strapped consumers treat themselves to something special on a ...

Sainsbury's drops 'try something new today' strapline

The retailer's director of brand communications Claire Harrison-Church said the change reflects the pressures being put on its customers. She said: "We know that customers' budgets are under more pressure than ever before but when we speak to our customers they talk about not wanting to compromise ...

Top retail brands throw open Westfield Stratford City stores

The retail sector will receive a much needed boost today (13 September) when the doors open...The centre will provide a gateway to the Olympic site and showcase the cream of British retail ... , major high-street retail brands are looking to reinvent themselves in the minds of consumers, who ... for the national grid. Waitrose sister retail chain John Lewis is opening a 260,000 sq ft department store ...

HMV poaches Asda's Hodgkinson as sales drop again

, and is on track to be completed at the beginning of October." The retailer has been going through a torrid time ...

Brand backers await World Cup 2018 decision

Should England win, PricewaterhouseCoopers, the accountancy firm, has estimated the event will bring what it terms "a conservative" net positive impact of 3.2bn to the economy in the summer of 2018. Annual retail spend last year was 285bn according to the Office for National Statistics. Several ...

The best brands of 2010: choose your winner

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ... ' proposition, which it reinstated as the focus of its marketing. The retailer is often referred ... awaited launches, to the extent that retailers sold out on pre-orders alone. This follows success ...

LK Bennett to roll out 'real women' campaign

. The retailer will also be inviting consumers to sign up to become the face of its next campaign. LK Bennett ...

Sector insight: DIY retailing

knock-on effect for all the businesses associated with it. Even worse for the DIY retail market ... . The DIY retailers' offering has also changed: where once it consisted of core items such as paint, screws ... , in general, people have then opted to pay off debts rather than spend. DIY retailing is also associated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.