30 May 2012
| by Helen Bowyer
the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect it to be a platform for the retailer to promote the products it stocks.
This makes the likelihood ...
29 May 2012
| by Rosemary Bayman and Claire Emes
, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos....
In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ...
branches - which it calls stores - are designed to resemble retail stores: dog biscuits and a 'magic change ...
.
Empowering customer facing staff. We often look to First Direct in banking and John Lewis Group in retail ...
23 May 2012
| by Nick Cooper
, location or by behavior.
We all do the same with product and service sectors. Trends that affect retail ...
to smart and successful brands whatever sectors they operate in.
Be it cars, luxury, retail or FMCG ...
with different approaches to the retail environment, using their physical locations as showrooms, laid out ...
21 May 2012
| by Matthew Heath
.
Retail brands are also undergoing a huge transformation based on emerging technologies and consumer ...
18 May 2012
| by Jo Boyd
them.
They expect the same values to resonate in the brands they buy as well as the retailers ...
.
Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...
15 May 2012
| by Campbell McDonald
Creative agencies of all sizes could benefit from the much-loved retailer's ownership model, writes
15 May 2012
| by Heather McCarthy
in the last year.
Retailers have invested more heavily in the development of their store brands, and many retailers have launched higher-priced lines, such as Sainsbury s Taste the Difference range.
However ...
30 Apr 2012
| by Rory Sloan
easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...
18 Apr 2012
| by Kerry Bateman
is unsustainable. What then is the answer?
First, we must acknowledge where we re at.
For shoppers and retail ...
18 Apr 2012
| by Michael Payne
executives, retailers and bottlers that pay off over the long term in increased brand loyalty.
The Olympic ...
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