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Private View: Russell Ramsey and Moray MacLennan

Airways ads are neat and tidy, and get a retail message over in quite a stylish way. Ice sculptures ...

Private View: Kate Stanners and Phil Rumbol

's retail's moment. This Christmas will determine who makes it to 2012. And, boy, can you smell the fear ... being brave? Is creativity winning in the retailers war? Judging by this lot,no. But the examples ... Christmas ad. A tough gig. Grocery retail is a highly competitive arena where genuine differentiation ...

Travelodge 'retailer of sleep' by Mother

; mso-bidi-language:#0400;} The 10m retailer of sleep' campaign includes hiring new ...

Asda 'good old basket' by Saatchi & Saatchi

and promote the retailer s value for money message. ...

Fairy 'Timmy Time' by Leo Burnett

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers. The campaign will include TV and press ads, point of sale material and a promotional microsite. ...

Specsavers 'spex affect' by Specsavers Creative

The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and The Lynx effect' - to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad. Created by the retailer's in-house creative team, the ad aired ...

Shop Direct Group 'discover spring' by VCCP

Holly Willoughby and Fearne Cotton team up once again for the campaign and are this time in a fairytale setting experiencing the new spring fashion collections available on the retail site. ...

Orange 'Samsung Solid Extreme' by Chemistry Communications

The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...

French Connection 'men and women' by Fallon

French Connection, the fashion retailer, is returning to cinema after a six year absence

Specsavers 'crop circles' by Specsavers Creative

to the retailer's original strategy of using the 'Should've gone to Specsavers' strapline.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.