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Asda acquires Netto UK stores

27 May 2010 | by Ben Bold

stores of Danish budget retailer Netto....in satisfying demand for the retailer in a much broader range of communities across the UK, and underlines Asda ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

, but the delay in approving commissions on the retailer's side is frustrating. 6/10 OPENNESS: Terms ...

Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

working for him. While pitching for a retailer's account and on the day of the pitch, the agency team ... the client. An agency was pitching for a clothing retail chain s account. The marketing team told ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel. It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does ...

Women on top

11 May 2010 | by Nicola Clark

There are 10m women aged between 16 and 40 in the UK. Between them, they generate more than 23bn in retail sales annually, according to TGI. It is an audience brands cannot afford to ignore. The findings ... the downturn, retail remains an important pastime for 21%. Nonetheless, they are now more likely to evaluate ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

part of the creativity is about coming up with a great headline offer to entice consumers and retailers ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

is processed - more common in the case of retailers with legacy systems that have not moved with the times ... launched an affiliate or associate marketing programme two years earlier. The retailer knew that music ... in the adult, gambling and retail sectors. It is now a central plank of many digital marketing strategies ...

J2O

05 May 2010 | by Joe Thomas

for healthier options. The on-trade has been slow to react to this compared with other retail channels. As a ...

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

branded guardsmen in busbies is the optimum expression of Barclays' retail brand. However, it ...

Rewriting the rules

27 Apr 2010 | by Gemma Charles

, consumers expect retailers to edit product ranges for them, as long as it doesn't affect choice of features ... Retailer Initiative. Aimed at choice-editing TV ranges, the result will ensure that consumers can select only energy-efficient TVs when they buy a new model. The objective is to engage the retail supply ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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