Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
means inability to gain retail momentum fast with the risk of becoming a BBC-subsidised box for BT ...
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Connected television has finally arrived. But are advertisers ready?
10 May 2012
-aggregation approach does offer brands more interesting ways to engage with content. Imagine a DIY retailer offering ...
Hotline: Costa Coffee appoints G2 Joshua
10 May 2012
will be responsible for the coffee retailer's marketing activity across India, the Middle East and mainland Europe.
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
-expectations performance has seen the retailer capture 16.6% of the market according to Kantar data, as rivals Tesco ... ." Figures provided by Sainsbury s suggest it is the fastest-growing online food retailer with 20% year ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
sector, retailer brands account for just 11% of the market and research shows only 15% of shoppers opt ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
The retailer is considering several options, including broadcasting the final and making ... in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ... produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...
Hermes
09 May 2012
the company pursued a worldwide policy of reducing the number of franchised retail outlets and increasing ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
, as well as by partner retailers and banks. The first partner brands for PayPass include American ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
real force in UK retail? The gods that need to align are customer confidence and trust, technology ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
