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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... retail business with very slim margins that has famously never made a profit, where you have to skimp ...

Stella Artois Cidre to launch pear variant for UK market

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

this summer. Stella Artois Cidre has recorded retail sales of 50m in its first year, according to AB InBev ...

Ocado director warns Olympics will 'bugger up' summer business

01 May 2012 | by Matthew Chapman

and Diamond Jubilee will 'bugger up' the online retailer's business.

Premier Foods hails performance of Fuelling Britain campaign

25 Apr 2012 | by John Reynolds

and more of our retail customers and consumers will be choosing to buy British brands like ours, made ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

to Tesco? Can it learn from the diversity of retail experiences that Starbucks is introducing across its estate? Fifth, in our retail-obsessed society, how helpful is it to talk about 'maximising share ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

has been meeting marketers from the media, technology, retail and charity sectors to help shape its ... progressing talks with partners from across a range of sectors, including retail, media, entertainment ...

Costa strikes partnership with Kraft

19 Apr 2012 | by John Reynolds

of Kraft-owned Kenco. Kraft's Tassimo system is sold by retailers including electronic stories ... coffee in supermarkets in a bid to take on rival Starbucks in retailer aisles. Follow John Reynolds ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

recently, Starbucks has extended its retail presence to chilled coffee and Frappuccino products and mounted ... and retail liaison (Calvin Klein underwear and accessories) Warnaco (1997-2000) - Head of trading ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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