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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

to social media, retailer power and globalisation. The brand managers that populate her team today need ...

VIDEO: Launch of the M&S 'Shwopping' campaign

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

'100% Original' Ugg ad banned

's list of authorised online retailers . Facebook operates a system where users can report concerns ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...applications because they were not in a wider use class such as "retail" have also been delayed, pending a ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

Government seeks brand 'friends' for youth marketing plans

This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said she hoped brands with expertise in engaging with young people would participate as a critical friend ...

The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine

Cookie consent: how to stay on the right side of the law

by Ctrl-Shift, none of the top 100 online retailers has yet fully complied with the requirements ... , Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 specific cookies that the site ...

Editor's comment: TV's refuseniks are a breed apart

to publish its cookie policy - but the likes of footwear retailer Schuh, which has named 26 cookies its site ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.