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Apple cements most valuable brand status as UK's giants slide

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Brand Health Check: Vertu

contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ... traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

TalkTalk still most complained about telecoms provider

Retail, which reduced the number of complaints it received, it is still the second-most complained about ...

BT broadband customer base reaches 6.1 million

its own retail customers. It said it now had a retail customer base of 6.1 million as of 31 ...

The DIY creative brands

configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

Just as we've all recovered from being stuffed with Christmas advertising, along come the sales. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back in the dim and distant, sale briefs were the preserve of retailers for example: "There is only one Harrods ...

Vodafone copies Volkswagen and Dixons with Star Wars campaign

by Deutsch, became a YouTube sensation, registering more than 48 million hits. Last year, Dixons Retail ...

Interactive: Twelve ideas for 2012

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ... pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...

TalkTalk raids O2 for mobile handset push

s retail, online and voice channels. Meader spent nine years at O2, where he also held roles including ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.