04 May 2012
| by Maisie McCabe
, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...
01 May 2012
| by Nicola Clark
The group is launching Smith Family, Smith Friends and Smith Co this year to cater for family breaks, group stays and business travel.
The ventures will be funded via retail bonds, which will enable consumers to invest in the business over a fixed term. Investors will receive interest payments ...
30 Apr 2012
| by Rory Sloan
easier for brands to tap into more of a community atmosphere. A lot of the major retailers, such as M S ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
learned valuable lessons working with the retailer. 'I got a lot out of it in terms of operating thinking ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
," to demonstrate the family friendly services at the airport, alongside its retail offering.
The campaign runs ...
the introduction of new trains, staff uniforms, and a new brand identity.
The airport will support its retail ...
for their onward journeys."
"Heathrow has the highest retail sales of any airport in the world, as our latest ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad.
The TV ad, which breaks tonight, will be supported by radio, retail and digital activity.
Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
use brand retail to get consumers to touch and feel the product.'
Ellis is honest about the hurdles ...
22 Feb 2012
| by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
09 Feb 2012
| by Matthew Chapman
retailer Peacocks falling into administration last month.
Fitness First was bought by private equity ...
02 Feb 2012
| by David Benady
, "rather than real oranges", despite the obesity crisis.
The retailer is still running these promotions ...
on marketing.
He promised to crack down on retailers and broadcasters for irresponsible marketing ...
.
The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...