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Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Record viewing figures, big spending retail clients and Google's debut television campaign helped...in 2011 was retail, increasing its investment by 2% year on year, followed by entertainment and leisure ...
Lions Gate has become the first film studio to launch a movie to rent on Facebook on the same day it goes on sale in the home entertainment channel.
the services. A spokeswoman for GMG Radio said the direct retail services will aim to enhance listeners ... new revenue streams and targeted retail offers which will enhance the brand experience for our Smooth ...
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail...online in March, the strongest figure in years . Total retail sales hit 30.7bn in March, according ...
is the first of five expected to open three in Jersey and two in Guernsey. The high-end retailer operates ...
Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers ... retailers especially Currys, Comet and John Lewis enjoyed gains across December. The severe weather ... retailers - especially Currys, Comet and John Lewis - enjoyed decent gains too. Recent figures from ...
With the battle for shoppers' attention fiercer than ever, the major retailers are putting...For many retailers, cutting back on price promotions and encouraging repeat purchases among ever ... in for 2 for 10' promotion to Waitrose's launch of its Essential range, retailers are working harder than ... for recession-hit retail brands. Through the creation of content - in magazines, on websites and, more recently ...
. The activity follows on from the airport's first retail advertising campaign, taglined, "Heathrow shopping ...
Internet shopping sales made via mobile phones were worth just 0.6% of total online retail spending...This equates to 122.9m out of total online retail spending of 21.2bn last year, claim analysts ... and interacting with retailers. Malcolm Pinkerton, senior analyst at Verdict Research, said: "Consumers ... -commerce is to provide consumers with a valuable tool for research, comparison shopping and retailer interaction ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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