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BT and Talk Talk partner for Digital Economy Act High Court challenge

Retail, said: "It s disappointing that we feel the need to take action but we feel we have no choice. We ...

Women on top

There are 10m women aged between 16 and 40 in the UK. Between them, they generate more than 23bn in retail sales annually, according to TGI. It is an audience brands cannot afford to ignore. The findings ... the downturn, retail remains an important pastime for 21%. Nonetheless, they are now more likely to evaluate ...

Andrew Walmsley on Digital: Make your affiliations pay

is processed - more common in the case of retailers with legacy systems that have not moved with the times ... launched an affiliate or associate marketing programme two years earlier. The retailer knew that music ... in the adult, gambling and retail sectors. It is now a central plank of many digital marketing strategies ...

Andrew Walmsley on Digital: A little more conversation

offers to customers regionally. Electronics retailer Best Buy adopted Twitter broadly across its ...

Jeremy Lee on Media: Unproven and unworkable

, Papadopoulos recommends that retailers should adopt a mandatory code that ensures that these magazines ... normal CSR initiative that most would deem sensible, desirable and tasteful, with brands and retailers ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

to provide the retailer with a full search engine marketing service. It is the only firm that applies ...

Confetti's TV sponsor debut

Wedding accessories retailer Confetti is entering into its first TV sponsorship, which will link...Confetti idents will run at the beginning and end of each programme. The retailer, which also ran its first digital ads earlier this year, says it chose the programme as its premier sponsorship because it provides a real insight into the world of weddings. Four Weddings, which debuts on 6 July ...

Carpetright seals House sponsorship on Sky

The tie-up, which covers original broadcasts of the show on Sky1 as well as repeats on Hallmark, follows the carpet retailer's announcement earlier this month that it is to increase its adspend by 15% in an attempt to reverse falling sales. Carpetright was recently forced to renegotiate terms with its ...

S&N backs lagers via in-store trials

through retailers during which more than 500,000 consumer trials took place. S&N is currently rolling ...

Amanda Andrews on Media: Getting in on the game

it the fastest-selling games console in history. In addition, figures from the Entertainment Retailers ... retailers add 3.8% to sales volumes and 5.1% to value. Nintendo's Wii and handheld DS have widened the age ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.