How can barter add value to your media budget?
22 Mar 2012
companies to financial services brands. At Miroma, our clients include a high-street retailer, an events ...
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JCDecaux hires Helena Kavanagh to head street furniture
26 Mar 2012 | by Nick Batten
street furniture business across roadside and retail environments. Prior to her new role, Kavanagh was franchise director for London rail and retail at CBS Outdoor, managing all London rail advertising contracts ... 's retail presence in the UK. Kavanagh joined CBS Outdoor in June 2007 as commercial director, London ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks Spencer are two retailers who appear to have accelerated their mobile spend. This reflects the industry ...
Clear Channel Outdoor Planning Awards shortlist revealed
20 Mar 2012 | by Staff
and Retail, Carat/Posterscope BSkyB, Sky, Long Term Holding, IPM/MediaCom Coca-Cola, Coke Zero, Tasting ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
car marques Kia and Honda, film distributor Momentum Pictures and retailer House of Fraser, thinks ...
My Media Week: Zach Leonard
14 Mar 2012 | by Hayley Pinkerfield
-impact ad campaigns for West End shows, retailers, and Shelter. Tuesday Day two of the new site ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Desmond halves price of OK! to 99p
14 Mar 2012 | by John Reynolds
The move by Desmond means that OK! will sell for half the price of Hello magazine, priced at 2. The 99p priced OK! is now on sale in newsagents. Hello is thought to have no plans to cut its own cover price. A spokesperson for the National Federation of Retail Newsagents (NFRN), the trade body ...
Free London listings magazine to launch in April
09 Mar 2012 | by Nick Batten
to select retailers, hotels, health clubs and offices across the city, every Tuesday morning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
