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Facebook's Everson urges marketers to 'make a bet on us'

shop more and spend more on average when they visit the retail environment, they are better brand ...

Getting behind the IAB figures: Media experts on the rise of mobile

as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks Spencer are two retailers who appear to have accelerated their mobile spend. This reflects the industry ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

Trading places: this week's people moves

its retail banking business, including the NatWest and RBS brands. ( Marketing ) Reckitt ...

The most irritating ads of 2011

. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

retailer HR Owen, enjoys the perks of his job. Describing a recent drive across the South of France in a ... -Royce - will embrace the 'soft sell' approach and help the retailer develop a more long-standing relationship ... of upmarket car retail will include partnerships with complementary luxury brands from other sectors. He wants ...

Power 100: 100 to 50

. The retailer is also seeking to boost its presence across social media channels with an increased focus on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...

Fairy Liquid hires children's food guru Annabel Karmel

The partnership involves a sponsorship of Karmel's new TV series, Annabel's Kitchen, which encourages parents and children to cook together. The 30-episode series will run on CiTV and ITV1. As brand ambassador, Karmel will appear at retail events and in 10 exclusive 'webisodes' of Annabel ...

Behind the IAB figures: Internet and TV benefit from recession

% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.