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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- 1996 (1)
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- PR Week UK (1)
CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
the hearts of growers by ensuring that any discounting by the retailers was not solely funded by growers ... in sales of 27 per cent during the week, with the cost of price promotion absorbed by retailers. The retailers were also genuinely pleased with the campaign results. Bramley sales at Sainsbury s were superb ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
