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King of Shaves takes on Gillette with online subscription offer

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...applications because they were not in a wider use class such as "retail" have also been delayed, pending a ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

P&G Marc Pritchard: The full WACL speech

they re active. - It means shifting from a linear path to purchase that ends up at a physical retail ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Digital killed the marketing star

director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...

Augmented reality and sales conversions

retail value of the product. Of those parents that engaged with the augmented reality experience ...

Colgate promotes oral health with £1m marketing push

The Colgate Oral Health Month is a campaign to promote good oral health, and is run in partnership with the British Dental Association. This year's 1m campaign is centred around a 'Healthy Mouth Mission' concept, and kicks off this week with road shows in 50 retail locations and dental practices. Locations ...

P&G launches digital beauty magazine

through online retailers Boots and Superdrug. Jones said: "We re building an online community of real ...

Behind the IAB figures: Internet and TV benefit from recession

% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...

Loyalty schemes to push mobile payments

rewards from any retailer, and redeem them with multiple retailers. This is surely an attractive ... . Some reports have even suggested that Apple could distribute point of sale points free to retailers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.