The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
in the role. The specialist retailer has been ramping up its online offer in the last year through ...
that the campaign created 'significant public reassurance that the police were fighting back - the retailers were ...
this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW," he said. Motoring has become a major focus for eBay ... for BMW every month, according to Angus McCarey, UK retail director of eBay. ...
branding activity, retail promotions, and point-of sale-activity within stores. The competition involves ...
% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...
. The car is expected to retail for less than 30,000. ...
The car manufacturer is one of the first tranche of brands to sign up to Facebook Deals, the social-networking site's mobile scheme that rewards users for 'checking in' at retail partners. Starbucks, Yo! Sushi and Benetton are among other partners for the scheme, which launched in London ...
warned online retailers to maintain the same consumer protection standards as those on the high street, and warned all retailers or outlets against misleading pricing . We expect that this action ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.