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EBay Fashion sponsors Marie Claire app

The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer has bespoke in-app branding and video, along with ownership of all advertising, which clicks through ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... retail business with very slim margins that has famously never made a profit, where you have to skimp ...

The Social Monitor: Mobile hands social power to its users

, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

MasterCard unveils PayPass digital wallet

, as well as by partner retailers and banks. The first partner brands for PayPass include American ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

of each impression,' adds Cross. Take-up is growing in sectors such as retail, particularly for those ...

O2 takes aim at PayPal with mobile payments service

users to search for an item online and to compare its price from more than 100 participating retailers ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Research points to widespread smartphone take-up this year

are quickly becoming a mainstream marketing channel that few retailers and brand owners can afford to ignore ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.