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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

real force in UK retail? The gods that need to align are customer confidence and trust, technology ...

Think BR: How can brands harness the power of NFC?

/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ... and loyalty that extends the retail experience onto mobile and digital. We're all waiting for consumer ...

TalkTalk still most complained about telecoms provider

Retail, which reduced the number of complaints it received, it is still the second-most complained about ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

in the automotive, finance, technology, retail and FMCG sectors. She was also appointed co-chairwoman of the Mobile ...

BP enters 'daily deals' fray with retail voucher site

The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca ... in the UK, with an additional 1200 BP-branded sites operated by independent retailers. BP is looking ... -traditional UK retailer to stock the Nintendo 3DS games console and games. BP is slowly re ...

O2 back on top of BR app chart

The location-based service flags up offers for O2's 22 million customers from nearby retailers participating in the scheme, including WH Smith and French Connection. A heavyweight ad campaign for Priority Moments has been running for just over two weeks, perhaps helping to explain its bounce back ...

Orange extends customer benefits with Apple downloads

The scheme, called Orange Film To Go, launches on 11 August and is supported by a new campaign, created by Fallon, which will run across TV, print, outdoor, digital, mobile, social media and retail platforms. The creative aims to demonstrate "film on the move", featuring different scenarios in which ...

Huawei prepares marketing for UK smartphone push

listings in retailers. This year Huawei hired Mark Mitchinson, the former head of Samsung Electronics ...

Behind the IAB figures: Internet and TV benefit from recession

% Retail 12% Consumer goods 13% Finance 11% Retail 10% Consumer goods ...

Special report on market research: A social insight

with unique names, such as the iPad, than, say, the retailer Next or mobile operator Orange. Far more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.