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Heathrow runs family-friendly Easter campaign

," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...

Thomas Cook fights back with major 'explore' campaign

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

The seven sins of content marketing

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

strategic level you can't be a multi-channel retailer in this world without a significant web proposition ... to flick from retail to web to phone; we need to make that seamless . We also believe it's a great ...

Lastminute.com to 'go back to its roots' with re-positioning

Lastminute.com, the online travel retailer, is looking to return to its original, core brand

Few consumers on warpath after cookies law change

The complaints, which the ICO is investigating, claim cookies were used on UK websites without the visitors' knowledge. The ICO would not disclose the identity of the three websites but said they were from the retail, general business and travel sectors. Tougher regulations on securing users' consent ...

Airmiles offers daily deals on Facebook

, and more than 200 online retailers including johnlewis.com, debenhams.com, the Apple store and eBay ...

Loyalty schemes to push mobile payments

rewards from any retailer, and redeem them with multiple retailers. This is surely an attractive ... . Some reports have even suggested that Apple could distribute point of sale points free to retailers ...

Thetrainline.com in push for mobile app

Thetrainline.com, the independent rail ticket retailer, has launched an ad campaign to increase

OFT cracks down on 'deceptive' promotional blogging

warned online retailers to maintain the same consumer protection standards as those on the high street, and warned all retailers or outlets against misleading pricing . We expect that this action ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.