to remove filtersLet's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
-fencing and mobile-activated retail display to differentiate our product in the aisle, not to mention the fast ...
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of each impression,' adds Cross. Take-up is growing in sectors such as retail, particularly for those ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
Eve Not-for-profit/Charity/Public Service Who Killed Deon? By AMV BBDO Retail ASOS ...
Taming the data deluge
05 Apr 2012 | by David Benady
. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...
Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
Cookie consent: how to stay on the right side of the law
09 Feb 2012 | by Rachel Barnes
by Ctrl-Shift, none of the top 100 online retailers has yet fully complied with the requirements ... , Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 specific cookies that the site ...
The Year Ahead For ... Digital
12 Jan 2012 | by Daniel Bonner
wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ... mobile phone that transforms and democratises the retail experience for you, your friends and millions ... the retail experience in-store. Mobile commerce defined and inspired by the music you listen to and where you ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
of money to some, but Neil Latimer, retail and licence manager at the WRU, is confident it will take off ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
