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Brands struggling to follow consumer journey online, finds IAB

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended retail price of 20.99 and, from 22 March, 50 collectors gift packs will be available to fans exclusively through the brand's UK Facebook page. The bottle will be available to the wider on- and off ...

Zeebox rolls out click-to-buy function

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website. The category of item the ad is promoting (such as song, product or travel service ...

Cookie consent: how to stay on the right side of the law

research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ... .' The transparent approach By contrast, Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

to publish its cookie policy - but the likes of footwear retailer Schuh, which has named 26 cookies its site ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

Women s Health goes on sale on Wednesday (8 February) for 3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ...

M&S launches first Samsung TV app

Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet

Tablets for kids help Leapfrog rule toy fair

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Sofa retailer to push 'test drive' app

Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets

Morrisons' rollout of Kiddicare to be decided by social media vote

Kiddicare, the baby product retailer, will run a social media competition to decide which...of the retail experience provided by Apple and Ikea. The brand's focus on customer service includes a Very ...

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