Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
, core to its communications plan is the need to reach its retailers, as well as consumers. Part ...
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Ikea has overtaken John Lewis as the nation's favourite retailer, according to a poll of 6...The furniture retailer won the award because it had the right product mix both in-store and online ... target, the mature female shopper, but these women are well served by the retailer, and this is reflected ... , but in prioritising quality, service and range. Consumers have higher expectations from their preferred retailer ...
, core to its communications plan is the need to reach its retailers, as well as consumers. Part ...
resonate with UK consumers of retail fashion, who would be best reached via social media. The result was a ...
, concerned anonymous retailers, etc. It will surface in next to no time, be accelerated by the likes ...
advertising. The initiative is being funded using the profits from the retailer's 5p carrier bag charge ... and on its ready meals, Food To Go and frozen products. The retailer has promised to give 1m to charity ... retailers that have invested in campaigns to highlight the plight of fish include Selfridges last month ...
The British Retail Consortium (BRC) has appointed outgoing Debenhams chief executive Rob Templeman...the trade body for the UK retail industry on 2 October. He takes over from incumbent Luke Mayhew, who ... in the world of retail. "His huge experience and formidable knowledge of the big issues that the sector faces, make him an ideal chairman for the BRC as we work to help create a vibrant and sustainable retail ...
retailer; animal welfare standards and fundraising for Comic Relief. Within my first month at Weber ...
-driven PR campaign. Wins for both parties can include sharing retail environments; broadening distrib ution ... amplification strands. We engaged stakeholders con sumers, retailers, salesforce, head office through beauty retailer POS with a limited-edition, dual-branded face mask, a nationwide competition to win ...
steering group. Twivy wants to attract brands such as retailers and banks with close links ...
Outlet site in April, it has had 30 fashion retail brands, including Superdry, Karen Millen, Ted Baker ... per month, hosting 160,000 registered business and 24 high street retailers to sell their goods. The activity will follow the launches of online shops from high street retailers H M and Zara, the latter ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.