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Ethical shoppers are torn between food miles and Fair Trade

11 Nov 2008 | by Miranda Fitzgerald

Fairtrade retailer with 160 accredited products in store and more planned, (although it does still source ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

retail. Perhaps surprisingly, the fashion house fared worse than Primark, which became the subject ...

Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest

12 Dec 2007

% this year. It won the UK's biggest customer publishing pitch, scooping the RBS Group's retail banking...of Homebase Ideas delivered £3.5m of incremental sales to the retailer. The agency, which claims that 20 ...

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

12 Dec 2007 | by Alex Jardine

magazine. The publication represents Britain's biggest retail parenting club, with one in three pregnant ...

PR: Rapid response

07 Nov 2007 | by Robert Gray

. Honesty is paramount, meaning fake blogs, sometimes called 'flogs', are a definite no-no. US retailer Wal ...

Profile: Populist at the Post Office - Gary Hockey-Morley, marketing director, Post Office

03 Oct 2007 | by Nicola Clark

manager rising to director of retail banking then marketing director, Abbey National 2001-2005: Managing ...

DFS 'not a sale' work under fire

24 Jul 2007 | by Staff

LONDON - The issue of what constitutes a retail sale has come to the fore after the ASA received

Marketing Society Awards for Excellence: Brand revitalisation (B2B)

20 Jun 2007

database. Perceptions of the BT brand have changed among IT decision-makers in the retail finance ...

Marketing League Table: Public relations - PR leagues

23 May 2007

1990. Privately owned. Chief executive Sara Pearson. Clients include BAA Retail and World Duty Free ...

Agency of the Year: Customer Publishing Agency of the Year - Redwood

20 Dec 2006 | by Craig Smith

fashion retailer ASOS.com. Just months in, the title is delivering 10% of total monthly sales ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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