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Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m

Smithfield in Phones4u task

The move follows reports in August that a series of companies including Carphone Warehouse, French mobile phone retailer Avenir and German mobile accessories group More were interested in buying ... in 1996 and 1997. While retail arm Phones4u is the company's best-known brand, Carphone Warehouse ...

Carphone Warehouse in surge after store pledge

knocks, pushing the high-street stalwart to second from bottom. It emerged that the retailer had recalled ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

launch. On the day of launch, the pink VK 207i was the best-selling pre-pay handset in retail outlets across the UK, according to figures submitted by retailers. The pink and lilac VK 530 sold out in half of all retail stores by the second day after the launch. Despite having no previous brand in the UK ...

Media Analysis: Mobile mags aim for higher quality

Few companies can match the huge customer numbers of mobile phone operators, and few have as much information captured about their clients. And yet their customer publishing presence is relatively underdeveloped. Retailers Sainsbury's and Tesco build customer loyalty with contract magazines that readers ...

Media Relations: Software vendor eGain in PR push

with the verticals, supporting utilities, finance, retail, telecoms and travel, (where) we have some traction ...

TECHNOLOGY: Mobile Evolution

of technology, as they sell through retail outlets that don't give them feedback on trends.' Short adds that ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

To create a buzz that would stimulate sales and make retailers more likely to stock the product and promote ...

Cubitt Consulting hired by DeTeWe for corporate PR

such as manufacturing, logistics and retail. ...

BT appoints Ferrara for corp PR push

Ferrara, who joined last week in a newly created head of PR position, will seek to get Major Business - a £4bn turnover arm within BT Retail - featured more regularly in IT and business publications. The division - which has an annual marketing budget of more than £35m and employs around 100 marketing staff ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.