SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...
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Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
Tesco's group media director is set to leave the global retailer without a job to go to....comms. The news came as the retailer faces a fresh challenge from Waitrose, which has launched a ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
The company is seeking support for the launch of 350m retail and leisure development Trinity ... and will be the home of over 120 retailers including Topshop, Next, Marks Spencer, Mango, Hollister and Superdry. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...
Food Freshness Technology chooses College Hill for corporate brief
02 Apr 2012 | by John Owens
question of determining who the audiences are. On one hand we ve got retailers looking for ways to ensure ...
Tesco switches to Brunswick after 12 years with Maitland
27 Mar 2012 | by Hannah Crown
The world s third-largest retailer has brought in Alan Parker s international powerhouse, parting company with Maitland after 12 years. It is understood the switch reflects Tesco s increasing focus on growth outside of its UK heartland, despite recent setbacks in the US. Group executive director ...
Glenfiddich brings in Porter Novelli and Finn to boost brand
22 Mar 2012 | by Hannah Crown
in the UK, France, US and Taiwan. Travel retail will also provide a PR focus. The agency's consumer ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
supermarket rivals. The chocolate-maker and retailer announced at the beginning of March that it would shut ...
Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods
Hit or miss? Tesco offers permanent job paying only Jobseeker's Allowance
23 Feb 2012
for the bigger issue of why Britain's retail behemoth needs to benefit from 180,000 hours of labour paid ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
