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Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... new world it can help create. Retailers are surrounded by data, most of it their own and most ... retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

Home deliveries are now so ingrained in the retail landscape that for people of my grown...sight on our high streets as the retail outlet itself. Of course, internet-ordering aside, none ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ...

Scott Logie promoted to senior role at St Ives

Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella. The group offers a range ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

Just as we've all recovered from being stuffed with Christmas advertising, along come the sales. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back in the dim and distant, sale briefs were the preserve of retailers for example: "There is only one Harrods ...

Indicia lands DMA Grand Prix

retailer Very.co.uk break into the mother and baby market....and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ...

It's not just Waitrose getting clever with data

, but the potential for bricks and mortar retailers like John Lewis to use their estate to sharpen up ...

Aegis acquires direct agencies to boost Scandinavian offering

The sister agencies, Dubblera and Smicker, have been acquired from marketing consultancy DM-Konsult. Their clients include Volvo, Samsung, Stena Line, Canon and Ikea. Aegis is adding the agencies to its Aztec network, which provides transactional and post-purchase data to consumer packaged goods retailers ...

Acxiom bids to bulk up data on affluent consumers

The company is gathering information about family size, household income, age, and professional status, among other data. The survey also covers internet and mobile phone usage, communication channel preference, retail channel preference (e.g. in-store or online), utilities suppliers, as well ...

Think BR: CRM and a sledgehammered Lamborghini

speeds don t matter - the dream starts to be destroyed. The retail experience is of course a crucial ...

Dunnhumby acquires word-of-mouth specialist BzzAgent

to advocacy and "earn more loyal customers for retailers and brands". Dave Balter, BzzAgent founder ... sold the retailer their last remaining shares at the turn of the year. The company employs 1 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.