King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
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Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...
Taming the data deluge
05 Apr 2012 | by David Benady
. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
, with FMCG and retail brands cementing their position among the top spenders...., which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
the retailer decide what products to stock, when and where to tweak prices, what sort of promotions work best ... by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... known,' he declared. In short, Tesco was one of the first major retailers to treat its customers ...
Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
's Cheshunt headquarters, the retailer's best brains are plotting its reinvention. Or its demise. 'Great ...
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
