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Sky creates retail position

04 Aug 2009

of retail stores.

Waitrose promotes Easter offers

07 Apr 2009

by Kitcatt Nohr Alexander Shaw, includes tips from the retailer's executive chef, Neil Nugent, and offers a

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

Transactional data: Details of consumers who have recently sought a quote or made a purchase through a retail ... Training; Pub: Publishing; R: Retail; SW: Sweepstakes; Tel: Telecoms; T: Trade; T C: Training ... : Professional services; Pub: Publishing; R: Retail; SW: Sweepstakes; Tel: Telecoms; T: Trade; T C: Training ...

Marketing Direct: List Report 2009 - Why less is more to DM's data players

24 Feb 2009 | by Noelle McElhatton, editor, Marketing Direct

the telecoms, retail, leisure and utilities sectors. Other winds continue to buffet the data business ...

Digital & Direct: C&W hires MC&C to broaden reach

27 Jan 2009 | by Joe Thomas

business. C&W, which has had a retail website since 1997, will also look to use other platforms to engage ... &C will also handle the Brooks & Bentley brand, a jewellery, giftware and collectables retailer that C ...

HMV to roll out reward card

09 Dec 2008 | by Miranda Fitzgerald

LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a

Digital & Direct: Direct choice - Rapha

09 Dec 2008 | by Neil Francis, Creative partner, Stephens Francis Whitson

difficult sector in clothing retail to get right. What you are looking at here is a remarkable combination ...

Boots hires LIDA to £15m CRM account

25 Nov 2008 | by Joe Thomas

The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...

Freemans shifts focus to online shopping

12 Nov 2008 | by Miranda Fitzgerald

Home-shopping retailer Freemans is rebranding this month, unveiling a new website, logo

Ladbrokes puts customer magazine on hold

04 Nov 2008 | by Alison Donnelly

is currently on the hunt for a new direct marketing agency to work on its retail direct marketing account ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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