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-monthly and focuses mainly on the retailer's fashion, homewares and technology offering. It registered an average ...
Marketing for Currys has typically focused on price, as the electrical retailer engaged in a fierce price war with rival Comet. But the brand's new campaign, which launched on 15 August, indicates Currys has shifted its sell from price to customer service. The ads promote Currys' ability to install ...
The company specialises in the large-scale recycling of gold, silver and platinum and aims to introduce the concept of retailers sending items directly to the refiner, eliminating the middleman. The launch campaign, valued at about 250,000, features a 90-second TV ad, accompanied by online activity ...
LONDON - Asos.com, the fashion retailer, is to take the publishing duties for its monthly women
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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