Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships...the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... new world it can help create. Retailers are surrounded by data, most of it their own and most ... retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
Home deliveries are now so ingrained in the retail landscape that for people of my grown...sight on our high streets as the retail outlet itself. Of course, internet-ordering aside, none ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ...
Taming the data deluge
05 Apr 2012 | by David Benady
. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
, with FMCG and retail brands cementing their position among the top spenders...., which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...
Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella. The group offers a range ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
