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Ladbrokes bolsters eCRM to cope with diversifying platforms

. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

, with FMCG and retail brands cementing their position among the top spenders...., which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...

Heathrow runs family-friendly Easter campaign

," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Subway joins O2 Media's location based texting service

Subway has become the first retailer to supply O2's location-based marketing service with scannable...include House of Fraser, Starbucks and American Express. Subway is the first retailer to supply ...

Virgin Media hires Lloyds Banking Group marketer Michael Payne

Virgin Media has appointed Michael Payne, currently 1-2-1 marketing director at the retail division

Marketers prepare for impact of Bailey childhood report

and restricting the placing of risquŽ outdoor ads near schools. In response to the report, the British Retail ... girls be girls' campaign and have worked with retailers to change the clothes they sell ...

Loyalty schemes to push mobile payments

rewards from any retailer, and redeem them with multiple retailers. This is surely an attractive ... . Some reports have even suggested that Apple could distribute point of sale points free to retailers ...

LoveFilm extends Ocado food and film deal to 2012

of customers and the spend-per-customer. Jon Rudoe, head of retail and customer at Ocado, said: "We look ...

Royal Mail price hikes expected to hit DM budgets

parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.