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Marketers need to work on loyalty activation, research claims

loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

Just as we've all recovered from being stuffed with Christmas advertising, along come the sales. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back in the dim and distant, sale briefs were the preserve of retailers for example: "There is only one Harrods ...

Npower plots loyalty scheme joining business customers with consumers

The 'In good company' scheme, which launches this week, promises Npower's residential customers competitions and discounts from participating brands. The first phase of the programme will include free coffee vouchers for Caffe Nero, competitions to win a 2000 voucher for use at electricals retailer Comet ...

Virgin Media hires Lloyds Banking Group marketer Michael Payne

Virgin Media has appointed Michael Payne, currently 1-2-1 marketing director at the retail division

Power 100: 100 to 50

. The retailer is also seeking to boost its presence across social media channels with an increased focus on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...

Consumer data: This time it's personal

has a core database featuring transactional data from more than 200 retail brands. She concedes ...

Government targets UK brands in quest for census data

Fifteen brands across retail, banking and utilities belong to the Demographics User Group (Dug), a lobbying organisation that has been involved in high-level talks with officials including Cabinet Office minister Francis Maude. The group also counts John Lewis, Orange, Camelot and Boots among its membership ...

Loyalty schemes to push mobile payments

rewards from any retailer, and redeem them with multiple retailers. This is surely an attractive ... . Some reports have even suggested that Apple could distribute point of sale points free to retailers ...

Royal Mail price hikes expected to hit DM budgets

parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.