. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...
Logie will be responsible for driving new business within retail, publishing and commercial markets and ensuring new and existing clients are offered a fully integrated marketing solution and return on investment, by utilising the 13 divisions under the St Ives Group umbrella. The group offers a range ...
on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
retailer Very.co.uk break into the mother and baby market....and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ...
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
The sister agencies, Dubblera and Smicker, have been acquired from marketing consultancy DM-Konsult. Their clients include Volvo, Samsung, Stena Line, Canon and Ikea. Aegis is adding the agencies to its Aztec network, which provides transactional and post-purchase data to consumer packaged goods retailers ...
The company is gathering information about family size, household income, age, and professional status, among other data. The survey also covers internet and mobile phone usage, communication channel preference, retail channel preference (e.g. in-store or online), utilities suppliers, as well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters