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Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Live & Breathe nets Birds Eye DM task

26 Jan 2012 | by Sara Kimberley

The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

Just as we've all recovered from being stuffed with Christmas advertising, along come the sales. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back in the dim and distant, sale briefs were the preserve of retailers for example: "There is only one Harrods ...

Halfords drops secret shoppers for customer feedback scheme

21 Dec 2011 | by Matthew Chapman

The retailer opted for its customer feedback technology, provided by Empathica, after trialling ... the retailer is giving away a 1,000 cash prize and an iPod to those who fill in the questionnaires. Before ... the retailer to analyse how each individual store is performing. Steve Marson, Halfords retail operations ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

retailer Very.co.uk break into the mother and baby market....and sold 11,000 products. It won gold in the retail and integrated campaign categories and the agency ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

IKEA re-positions Family loyalty programme

29 Nov 2011 | by Matthew Chapman

The retailer appointed direct marketing agency LIDA in September 2010 to overhaul the scheme and accompanying loyalty card. Markus Weichselbaumer, relationship marketing manager for IKEA, said the revamp comes as the retailer looks to give members a programme that is more relevant to their needs ...

It's not just Waitrose getting clever with data

27 Oct 2011 | by Daniel Farey-Jones

, but the potential for bricks and mortar retailers like John Lewis to use their estate to sharpen up ...

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