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Why everyone's still talking about integration

, the AMV managing partner , says. "We had to prove it, to challenge behaviour and the retail trade, hence ...

Fashion site My-Wardrobe on the hunt for digital agencies

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Draftfcb London picks up Taco Bell UK ad account

June across outdoor, direct response ads, sales promotions and retail POS. The agency will also ...

Argos invites the nation to Argos it

of the retailer. Last year Argos spent 46m on marketing, of which 22m was spent on TV, according to Nielsen. ...

Focus DIY calls £10m advertising review

LONDON - Focus DIY, the DIY retailer, has called a pitch for its £10 million advertising account....The review, which is being handled by Agency Plaza, will begin next month. The retailer will initially see at least 15 agencies before whittling down to a shorter list of eight. Focus (DIY) does not currently have a retained creative agency but uses Target Direct Marketing to produce both above- and below ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.