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Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

TV growth outperforms advertising market

that saw the highest adspend were retail, entertainment and leisure and finance. Procter Gamble spent ...

Media agencies cautiously predict a flat Q1 for TV

. Although some retailers are going to have a tough year new advertisers are coming into the market ...

Zeebox founder Rose: 'They're not ad breaks anymore, they're tweet breaks'

, which can also generate income from retail affiliates buying space directly, and highlighted the "real ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

, particularly in retail... Google, actually, is probably the biggest media owner now in the UK in one way ...

RTS CAMBRIDGE: Lack of development 'appalling', says ITV's Hazlitt

Speaking in a panel session at the Royal Television Society Cambridge Convention, Hazlitt said advertisers were not fulfilling the potential of what television can offer today by way of audience engagement. Drawing on the success of retailer Argos' recent bespoke spot during ITV soap Emmerdale to reference a ...

All About ... Local TV

and its elegiac homage to the joys of local retail opportunities in the UK, but instead to name ... relatively easy option. - The best advertising prospects for local TV will be local retailers ...

Oak Furniture Land appoints first creative and media agencies

Oak Furniture Land, the hardwood furniture retailer, has appointed MNC to handle its media planning...marketing was done in-house. Oak Furniture Land claims to be the UK s largest retailer of solid wood ...

Argos to launch series of ads tailored to ITV programming

The retailer Argos is to launch ads tailored to TV programmes, such as Emmerdale and Coronation

Do advertisers get targeting the over-50s right?

, customers or retailers. - Is the over-50s market evolving and, if so, how? Every day at high50, we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.