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Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account....The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...

Westfield kicks off customer relationship marketing pitch

in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...

Wickes seeks shop for CRM business

Wickes, the DIY retailer, is looking for an agency to handle its CRM business....that promoted the variety of products on offer in the retailer's catalogue. The campaign continues to use ... on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...

Superdrug hunts shop for reward scheme launch

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

Fashion site My-Wardrobe on the hunt for digital agencies

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.