to remove filtersCommercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
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Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
by brand identity agency Lambie-Nairn and will be used by manufacturers and retailers in their own ... manufacturers, vehicle manufacturers and retailers will rightly point to the excellent functionality, benefits ...
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
investment in the platform translates to sales. There is, though, research showing that retail has the best ... , whereby retailers such as Starbucks can provide location-based offers. One media agency head of planning ...
From fad to failure: why size does not ensure success
28 Jul 2011 | by David Patton
" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would ...
Do advertisers get targeting the over-50s right?
28 Jul 2011 | by Staff
, customers or retailers. - Is the over-50s market evolving and, if so, how? Every day at high50, we ...
Murdoch admits 'mood is not great' as ad spend stalls
24 Jun 2011 | by Arif Durrani
forecast for 2011 , from 3.6% to just 1.5% year on year. GroupM's report noted: "2011's UK retail sales ...
Google's Schmidt: 'Phone is the primary development'
24 Jun 2011 | by Arif Durrani
of the scale of retail commerce." Schmidt believes Google is the first company to move into this space ...
Oxfam ads showcase vintage clothes
18 Jan 2011 | by Sara Kimberley
launched the UK's first online vintage charity shop. Sarah Farquhar, Oxfam's head of retail, said ... them as a credible, authoritative retailer for vintage clothes was a relatively easy one." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
