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Smartphone advertising: form, functionality and brand

can we learn? If we layer on the phone advertising from retailers, network providers and content ...

Cannes Grand Prix winner to feature at BrandMAX conference

to partnering with top retailers and the generation of media coverage and social media attention. Nike ...

Perspective: Making life difficult for consumers can build brand loyalty

, making endless price comparisons and shopping opportunistically from many retailers. In reality ... retailers. Easily at the top was Argos. Next, I think, may have been Ikea. Revealingly, the two retailers ...

Adidas moves global ad account from 180 Amsterdam to Sid Lee

, retail design, experiential and interactive communications account for the brand. In July, 180 ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

0 0 1 26 153 1 1 187 11.773 0 0 0 The discount fashion retailer ...

Apple unveils new iPhone

will cost just $299 ( 187) in the US, the 3GS will retail at 274 as part of an 18-month deal in the UK on a ...

Media Forum: Does the Indy revamp work?

to the paper - not from an editorial point of view but because there have been some retail ads ...

Nokia calls global digital review

The mobile phone retailer is seeking a network with presence in multiple countries, but is understood to be considering appointing a roster of agencies. The review marks a shift in Nokia s marketing ... , the mobile phone retailer appointed Wieden Kennedy as the lead global advertising agency for its handsets ...

Ann Summers launches viral competition

The lingerie retailer has created a website, www.viralacademy.co.uk, where creative, media or digital agency creatives can submit ideas in response to live briefs. The company will post up to four briefs per year with production budgets of up to 25,000. The winning team and agency will produce a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.