Specsavers launches Das Boot viral campaign
12 Jul 2010 | by Mark Banham
, was devised by the optician retailer's in-house agency, Specsavers Creative, and used the text 'Goal line ...
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The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...
, was devised by the optician retailer's in-house agency, Specsavers Creative, and used the text 'Goal line ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.