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Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Bolt becomes Branson in Virgin Media speed spoof

13 Jan 2012 | by Sara Kimberley

was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...

Is digital ad inflation a pain?

28 Jul 2011 | by Alasdair Reid

There's an old joke in the retail trade about Tesco being unpopular with customers because of the queues - and, indeed, success always drags its own sorts of problems in its wake. For the seller, they tend to be rather nice problems (for a while, at least); but for the buyer, they soon seem to feel like ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would ...

Facebook ad prices rise as brands ramp up campaigns

19 Jul 2011 | by Sarah Shearman

in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...

Virgin Media launches multimedia campaign for TiVo

30 Jun 2011 | by Maisie McCabe

The ad campaign, created by DDB UK and first revealed in Campaign last week , includes TV, digital, print, retail, experiential and social media, and aims to highlight the "positive reception" the Virgin Media TiVo set-top box service has enjoyed since it launched in December 2010. From Saturday (2 ...

Media Forum: Will net forums ever excite?

02 Jun 2011 | by Alasdair Reid

' campaign is just one example of how it has gained authority and credibility by campaigning against retailer ...

Nokia launches global campaign for N8 smartphone

09 Dec 2010 | by Sara Kimberley

The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...

Nike and Foot Locker kick off celeb-packed Air Max campaign

12 Aug 2010 | by Sara Kimberley

is in its integration across all aspects of the consumer experience from retail, to digital, to advertising ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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