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Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance ...
The agency, which won the brief after a pitch, will work with M S until its new site is fully operational in 2014. The retailer s relationship with its digital agency LBi will continue. However ... by 2014. The retailer will take full ownership of the platform, as well as its customer data, which ...
in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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