Diageo GB prepares £50m Christmas ad campaigns
20 Sep 2010 | by Sara Kimberley
£4.6m campaign for vodka brand Smirnoff, as the company looks to boost ailing retail sales.
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Virgin Media launches multimedia campaign for TiVo
30 Jun 2011 | by Maisie McCabe
The ad campaign, created by DDB UK and first revealed in Campaign last week , includes TV, digital, print, retail, experiential and social media, and aims to highlight the "positive reception" the Virgin Media TiVo set-top box service has enjoyed since it launched in December 2010. From Saturday (2 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
