A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
John Lewis calls digital review
02 Aug 2007 | by Kate Nettleton
The retailer has approached several London shops with a view to holding a pitch later in the year. The review is being handled by The Haystack Group. It is understood that the brief will encompass all ... , is also understood to work on digital briefs for the retailer. The news comes shortly after ...
RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
major retail outlets including Argos, Dixons and Currys. The outdoor campaign is also being supported ...
CLIENT ROUNDUP
31 Jul 2000 | by COLIN GRIMSHAW
marketing and head of retail strategy. He will work alongside Virgin Energy sales and marketing director ... designed to restore the beleaguered retailer to its former glory. The slogan will play a central part ...
CAMPAIGN-I: Briefs
16 Jun 2000 | by TIM SOUTHWELL, the editorial director o
. The fashion retailer boo.com is being relaunched by fashionmall.com as a billboard that will let its web space to other retailers with the capability to trade online. The site will retain Miss Boo ... high-tech companies abroad. The electrical retailer Dixons is looking to complete ...
Trash Media and Roadchef link up to put ads on bins
31 Jan 2000 | by JONAH BLOOM
effect on retail sales. The media bin is proving to be an effective platform. Trash Media has ...
REVIEW
17 Sep 1999 | by CLAIRE BEALE
, as it becomes the latest retailer to offer free internet access. Financial Times Procter 50 million ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
such as televisions. While Radio Rentals conducts most of its rental business through high street retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
