As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...
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on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...
St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...
on priority markets such as the UK and the US, and will run across TV, print, digital, retail and brand ...
The retailer, which has 160 stores in the UK, is approaching agencies through the AAR. Until now, Majestic has focused communications on direct marketing, through Haygarth, which has worked on the account for more than eight years. The retailer is now expected to ramp up its advertising in a bid ...
The agency won the integrated business after a pitch earlier this year. Iris will be responsible for handling the brand's global activity across TV, digital, press, retail, experiential and PR channels. A campaign, breaking in September, will target the over-50s market. Iris also becomes Lindeman's UK agency ...
's second-biggest lager brand, generating 2 billion in retail sales. For one thing, the agency picked ...
-brand campaign. In the summer, it launched a similar campaign created by Saatchi Saatchi X, the retail ...
£4.6m campaign for vodka brand Smirnoff, as the company looks to boost ailing retail sales.
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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