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Arc lands DM for SABMiller's Peroni

on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...

As UK clients slash budgets, agencies look East

with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...

St Luke's and MediaCom win Majestic Wine accounts

St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...

TBWA\London wins Campo Viejo work

on priority markets such as the UK and the US, and will run across TV, print, digital, retail and brand ...

Agencies line up for Majestic Wine tasks

The retailer, which has 160 stores in the UK, is approaching agencies through the AAR. Until now, Majestic has focused communications on direct marketing, through Haygarth, which has worked on the account for more than eight years. The retailer is now expected to ramp up its advertising in a bid ...

Iris wins global Lindeman's pitch

The agency won the integrated business after a pitch earlier this year. Iris will be responsible for handling the brand's global activity across TV, digital, press, retail, experiential and PR channels. A campaign, breaking in September, will target the over-50s market. Iris also becomes Lindeman's UK agency ...

Laughter is proving the best medicine for Given

's second-biggest lager brand, generating 2 billion in retail sales. For one thing, the agency picked ...

Adam & Eve wins £3m brief to promote Diageo brands

-brand campaign. In the summer, it launched a similar campaign created by Saatchi Saatchi X, the retail ...

Diageo GB prepares £50m Christmas ad campaigns

£4.6m campaign for vodka brand Smirnoff, as the company looks to boost ailing retail sales.

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.