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Pepsi releases 'Live For Now' ad starring Nicki Minaj

partnership with Paramount Pictures will see a series of retail promotions, special edition cans and live ...

Gatorade picks Iris for integrated work

The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Fairtrade Foundation calls ad review

. The charity now has more than 3,000 Fairtrade certified products that are sold in retail and catering outlets ...

Christmas 2008 TV ads - view them all here

's major retailers have released their Christmas TV ads.

Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...

Coca-Cola ad reveals location of secret recipe

In a humorous animated ad, the voice-over reveals the lengths the soft drinks retailer goes to in order to protect the ingredients of its leading brand. Playing on speculation surrounding the ingredients, it promotes the fact that the drink contains no added preservatives or artificial flavours ...

The Work: New Campaigns - UK

, press, outdoor, online, retail, DM THE LOWDOWN O2 is highlighting the benefits of its Priority ...

The Work: Private View

and customer proposition director, B Q Brief: Re-launch the "staff" campaign for the modern retail market ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.