Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...
Ad industry in need of more support, AA's Patterson says
01 Mar 2012 | by Campaign staff
According to Gavin Patterson, the president of the AA and the chief executive of BT Retail, the ad industry is set to add up to 20,000 new jobs to the UK economy by 2014, but the growth potential of the industry is still being overlooked by government. At the conference, Patterson argued that, with more ...
Is adland protecting children enough?
27 Oct 2011 | by John Tylee
, media and retail industries to discuss curbing the premature sexualisation and commercialisation ...
Bloom appoints Hannah Matthews as president
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
N Media retail marketing manager, and Katie Treggiden, Kindred client service director, with 18 ...
DDB UK is sole Lions winner in Promo & Activation category
20 Jun 2011 | by Matt Williams
. This included two of the five Gold Lions awarded by the jury, both of which went to fashion retailer 4th ...
Advertising Association names Gavin Patterson as president
16 Jun 2011 | by Jeremy Lee
The Advertising Association has named Gavin Patterson, the chief executive of BT Retail, as its new
Advertising trusted by 69% of the public
03 May 2011 | by Sara Kimberley
than retail, which scored 76%. This year's survey was commissioned by Credos, the independently ...
Ethnic groups not reflected in TV advertising
21 Apr 2011 | by Anne Cassidy
, retail, and telecoms. Ethnic minorities were relatively well represented in Government ads, though ...
Marketing budgets reduced 5.1% in first quarter
18 Apr 2011 | by Daniel Farey-Jones
fall in sales since records began in 1996 in the British Retail Consortium survey in March ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
